Current Articles

WIT Advisers is committed to sharing the latest industry updates and best practices for sustainable landscape and winter management solutions.

WIT Articles & White Papers

Featured information for landscape and winter management solutions.

SWiM®  Articles

Sustainable Winter Management

SWiM Guidelines help keep your snow, ice, & costs under control.

Measure Your Opportunity

First step in SWiM® Policy clears the path to continuous improvement.

Calibration: It’s not just for salt

It can also benefit snow operations and team management.

Prevent Defense

Managing Risk, Profits & Reputation.


Maximize Operations

Managing risk, profit & reputation.


Standard Analysis

First step in SWiM® Policy clears the path to continuous improvement.

State Of Readiness

SPECIAL EDITION: Is your snow contract predictable and repeatable?

Continuous Improvement

To get better, train, communicate, benchmark – and be willing to change.

Less Is More

Oversalting culprits waste money, and inflict damage.

Huddle Up

Building tailgate talks with purpose and thought adds training value.

Do The Right Thing

Principles of professionalism: Why they matter.


Dashing Incentives

Clients and profits encourage overuse of salt.

Snow Merry-Go-Round

Elevate success with year-round planning and execution

Ready Or Not?

The 52-week snow management planning timeline.


The True Cost of Salt

Are application practices profitable and sustainable?

Sustainability: Reviewing Salt Usage in Snow and Ice Operations

Phill Sexton interviewed by Jill Odom NALP February 5, 2024

Let’s Think About This  

Sustainability Part 1

What does it mean to be a sustainable business? 

Sustainability Part 2

What is the foundation of any sustainable business?

Avoiding Winter Service Failures.

When should the snow contract renewal and award process begin?


Concrete Damage

How should I respond to my clients who are insisting our company should pay to repair cracks and spalling damage on their concrete sidewalks?

Process-Led Continuous Improvements

What Can I do to stop our team from repeating the same mistakes during every snow event?



Want to plug your own numbers into the chart?
Enter your name and email to receive an excel version of the Calibration Chart to calculate rates.

White Papers

WIT Contributors

Renewable Energy

Sustainable business practices allow your company and your team to thrive

Fleeting Temptations

Don’t stray from strategy while wearing COVID-Colored Glasses.

A Matter Of Chemistry

Key to using liquids correctly and effectively? Understanding science and refining strategy.

Down To The Surface

Surface temperature measurements are critical to ice management treatment decision-making.

Paving The Way

Growing use of permeable surface materials creates challenges, opportunities for winter operations.


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