Snow & Ice Management Association (SIMA)

SIMA is the professional organization for snow and ice management practitioners with approximately 1,700 members. Phill Sexton and WIT Advisers are the association’s industry advisers and liaison. Phill authored the Snow & Ice Management Best Practices Guidelines and the Advanced Snow Management (ASM) certificate training program. This unique role provides SIMA members with access to WIT Advisers’ network of expertise and support.



WIT Advisers is the snow and ice management industry adviser for Viaesys, a software and technology solutions company for the landscape and winter management industries. Viasys “FieldwhizTM” is a GPS-enabled sustainable business management program and smartphone app that optimizes resources by monitoring and tracking property measurement and mapping, scheduling, timing, routing and materials usage. It can also be synced with accounting software to manage functions including payroll and invoicing.

Hope Haven Farm

Phill, his wife and three children operate Hope Haven Farm, a boutique agriculture and horticulture research operation, focused on organic and sustainable best practices for growing ornamental and edible crops.  Founded in 1997, the farm is currently focused on developing an organically grown variety of hops to help support and supply New York state’s microbrewing industry. The future vision for the farm is to expand into native and sustainably grown specimen trees, shrubs and perennials that enable ecological landscape principals and for it to become an educational resource for teaching organic and sustainable horticulture practices. The farm currently operates in two locations in Upstate, New York.

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